Partner. Build. Succeed.
We partner with you to understand your goals. We build stories which create value. We identify and match you with partners that make sense.
We enable meaningful connections between athletes and brands.
We create futures you didn’t know you had.
Passion Makes Perfect
Athlequity undertsands today’s racers, athletes and motorsports marketers. We know them, in part, because WE ARE them and because we’ve spent the past 10 years building effective brand partnerships for top companies around the country.
As a marketing executive in the Automotive Aftermarket, Founder and Consulting Director, Eric Seibold (left) receives countless sponsorship inquiries. He founded Athlequity after noticing that most fell flat – athletes didn’t know what to ask for, how to ask for it, or how to value themselves.
A Decade of Marketing Experience
Eric Seibold has molded his experience in lifestyle brands, sales, innovation, and product marketing into a Sponsorship Development program which not only gets results, but teaches racers and athletes the ins and outs of what marketers really want. He spends much of his free time networking and taking part in live events like the NHRA, Formula Drift, Lucas Oil Pro Motocross and more. In 2016 he was included as a contributing editor in the book “Motorsports Marketing and Sponsorships” by Alex Stiler.
